The symbol can now be used on its own, separated from the company name.Ĭombination marks pair a symbol with a wordmark. Over time, through repeated exposure, the symbol itself became associated with the brand. Most easily-recognized pictorial logos started out in a “lockup” with a wordmark company name. Pictorial marks are the opposite of wordmarks.
Many fashion designers use handwriting wordmarks. They’re often stylized signatures representing brands that revolve around their founder. or graphic elements to the UC Davis wordmark (outside of unit logo signature.
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Handwriting-inspired logos feel personal. DOWNLOAD UC DAVIS WORDMARKS The wordmark is the campuss preferred campus. These casual scripts are less polished and more irregular. To maintain our brands integrity, clarity and consistency, the size and clear space around the logo must always. Scripts can look elegant and refined (think wedding invitations) or retro (think old-school baseball logos).Ī subset of script lettering is handwriting. Script wordmarks echo cursive writing or calligraphy. Home Visual Identity Logos & Lockups Northwestern Wordmark & Lockup. Logos without serifs look modern and clean. Logos made from serif lettering (where the strokes of the letters have small lines or wedges at the ends) look formal and traditional.
Wordmarks can be classified according to style. Don’t be tempted to think “somebody just typed out that name in a font.” Good wordmarks are carefully crafted to have a visual rhythm throughout the word, balancing white space, line weights, and the way the letters interact with each other. The brand’s name is represented by typography, without including a symbol or picture. Wordmarks are logos made of… wait for it… words. Whether you call them monograms, initials, or acronyms, they’re in the same category. Lettermarks are just what they sound like: logos that are made of letters. Here’s a roundup of four different types of logos: lettermarks, wordmarks, pictorial marks, and combination marks. Examples of logos can be useful for clients during a brand identity project.
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